Musical Instrumental to Liven Up the Show

As this podcast is created to entertain the audience through audio,music is one of the essential element that should be included to liven up the show.
Podcast can be downloaded in audio files,hence it will be more efficient for my audience to hear it through their Mp3 devices or mobile phone. So, I plan to make them enjoy this show just like when they listening the music.
I believe that music can evoke the emotional feeling of the target audience. For example : Jazz music can comfort the listener, Pop music can lighten the situation while mellow music can make a sad story more sadness.
For this podcast, I prefer to use instrumental music to enrich the emotional feeling during the interview.
However, I would not use the instrumental music for the whole interview. The music will only be use during the opening, closing or in the middle of the interview. It will be use properly just like in the common radio interview.
I put up several links of the type of music instrumentals in this fourth blog which will be use for my podcast.

• First Instrument
  

This is an original composition called 'Child of the troubles' written by Roy Todd©. This instrument try to depicted the harshness of life through the innocent eyes of a child. In my opinion, the story telling from this instrumental can be linked to the feeling of the victim from cyberbullying.

• Opening Instrument
  

This sad instrumental sounds catchy. Great composition of hip hop and piano instrumental makes this instrument suitable for the opening of the podcast interview or it can be use during the interview break.

I might use the instrumental with catchy and funny melody to interject some humor during the interview. As I believed, the audience want to be entertained as well as get the story.

Furthermore,I will use several sounds to enrich this interview such as hands clapping,laugh, and even sound of whisper.
From my research,I have found that all of those voices are often used in the radio or talk show interview. The purpose of using those voices are not only to enrich the interview but also to evoke the audience feeling while hearing the interview.

The Best Strategy =Emotional Appeal

In COMM 419, I have learned how to approach the target market. One of the most attractive way and has been using by the majority of marketing companies and advertisement producers is Emotional appeal.
The COMM 419 lecturer, Amber states that Emotional appeal is used to influence target market interest by mixing the humanity feelings such as guilt, joy,happiness,pride or even shame.
Based on that statement,for this podcast, I decide to create an interview with the bully and the victim separately. As this interview will be divided into two parts, the first part is going to be the interview with the bully and the second part is with the victim.
I have this idea from The Oprah Winfrey's Show. It is amazing how she can play with the audience emotion only from her question during the interview.
Moreover, the emotional feeling that I try to captured in this interview is the feeling of pride from the bully which will turn into guilt and regretful.
Furthermore, on the second part, I try to depicted the feeling of shameful, sad and depressed from the victim's side.
The reason why I make this podcast does not mean to offend any of the victim or the bully. I just hope that by making and publish this podcast on my website project can hopefully help my group to achieve our mission and vision for this campaign.

Below is the link of The Oprah Winfrey's Show which considered as one of the most emotional episode in early 90s.We could see the anger and hurt in the eyes of each guest. Oprah was trying her best to get to the crux of the problem.
This is how I want to create my podcast. Evoke the emotional feeling while giving education.

• The Oprah Winfrey Show Part 1

I will also put some sounds in order to help evoking the emotional feeling which will be elaborated in the next post.

Start Where Your Target Audience Is

As this is my first encounter in making a podcast for my social campaign project about Cyberbullying, several things need to be created for its development.
It is quite difficult for me as I have to change my video project in a group of two to individual podcast. Indeed, the basic idea need to be changed to avoid plagiarism.

Firstly, I have decided to make this podcast quite similar with the idea of my previous video project. This podcast is going to be made in interview style and use Cyberbullying as the topic in order to link it to my website project in COMM 415.

Moreover,before I start to decide what kind of podcast that I am going to create, I have targeted my audience in COMM 419 class because I believe in marketing statement: “start where your audience is”.

As I still be in a group with Jasmine in other COMM subjects,we have divided our target market into two, primary and secondary. For the primary, we will focus on the bully because we want to make something different, as what we have found in research, the target market in cyberbullying campaign advertisement are usually the victim. Furthermore, the secondary will be the victim, the parents, and authorized parties or institution.

Based on the research of our target market, the podcast that I am going to make is going to be in interview style, which divided in two episodes. This podcast will be a short two- three minutes interview. Well, I did several research on the podcast about cyberbullying, but I have not decided how I am going to create the story telling, however I want to portray a realistic portrayal of the serve negative effects of cyberbullying upon the victim and persons around them.

Podcast ( topic and idea)

WEEK 1

As the requirement for the final assessment in COMM 416, I assigned to do podcast instead of video. Due to the several reasons, this podcast is going to be created individually by myself.

Podcast is a digital audio or video file that is episodic; downloadable; programme-driven, mainly with a host and/or theme; and convenient, usually via an automated feed with computer software (Hammersley,B.2004"The Guardian Newspaper").
I choose to do digital audio podcast instead of video as it is easier to do it.
At the first time, I thought it must be difficult to do it by myself as this is my first time to do the podcast professionally.

It was very confusing to choose the idea for my podcast as I have to entertain the target market with audio rather than visual element.
In this first post,I am going to write about the development and rough idea of the podcast.
For example, about essential elements for this podcast such as the topic and the basic idea how this podcast is going to be develop.

The topic for my podcast is Cyberbullying. As my group's social campaign project is about Fight Cyberbullying in social networking sites, I plan to make my podcast in interview style.

My very rough idea is going to make this podcast just like The Oprah Winfrey's Show. It is going to have its own theme, and it is made in two episodes.

In June 2005, Apple released iTunes 4.9 with native support for podcasts. This program gives an advantage for me to create and develop my podcast as I use Iphone 4. Hopefully, I could create the best podcast to entertain my target market.