As this is my first encounter in making a podcast for my social campaign project about Cyberbullying, several things need to be created for its development.
It is quite difficult for me as I have to change my video project in a group of two to individual podcast. Indeed, the basic idea need to be changed to avoid plagiarism.
Firstly, I have decided to make this podcast quite similar with the idea of my previous video project. This podcast is going to be made in interview style and use Cyberbullying as the topic in order to link it to my website project in COMM 415.
Moreover,before I start to decide what kind of podcast that I am going to create, I have targeted my audience in COMM 419 class because I believe in marketing statement: “start where your audience is”.
As I still be in a group with Jasmine in other COMM subjects,we have divided our target market into two, primary and secondary. For the primary, we will focus on the bully because we want to make something different, as what we have found in research, the target market in cyberbullying campaign advertisement are usually the victim. Furthermore, the secondary will be the victim, the parents, and authorized parties or institution.
Based on the research of our target market, the podcast that I am going to make is going to be in interview style, which divided in two episodes. This podcast will be a short two- three minutes interview. Well, I did several research on the podcast about cyberbullying, but I have not decided how I am going to create the story telling, however I want to portray a realistic portrayal of the serve negative effects of cyberbullying upon the victim and persons around them.
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